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MANAMA: Inspired by the success of the “Insurance Awareness Week 2014” campaign, Bahrain Insurance Association (BIA) has announced its plans to conduct the annual event in 2015. The awareness campaign, will run from 11 to 18th March, and will be organised under the patronage of the Central Bank of Bahrain (CBB). The one week long campaign is dedicated to raising awareness and shedding light on the significant role insurance plays in guaranteeing the well- being of individuals.

This year’s campaign aims to raise public awareness on various insurance products such as, but not limited to, medical and life insurance. “Amna”, the BIA’s brand ambassador, will play an integral role in conveying the messages to the public. The focal point pf awareness campaign will be a stand at the Bahrain City Centre. A large cut out of “Amna” will draw the attention of small visitors, who will be provided with more information about the insurance sector and its products, and given attractive giveaways.

Mr. Abdelrahman Al Baker, Executive Director of the Financial Institution Supervision at the CBB, met recently with the insurance to plan a roadmap for the upcoming insurance awareness week. This meeting outlined campaign objectives and various potential activities.

Commenting on the above campaign, Mr. Baker stated “The CBB is proud to provide support to the BIA in their initiative and effort to empower the insurance sector via creating awareness of the different services and products available to the public. Given the significance of the insurance sector in stimulating economic growth in the Kingdom, I hope that this event will help to further enhance public awareness on the importance of insurance.”

In addition to the stand at Bahrain City Center mall, BIA’s multi-media campaign utilises an array of media outlets such as outdoor banners, SMS, radio jingles and press advertisements. The campaign aims to create a buzz in the Kingdom and provide optimal exposure for the insurance industry to the general public.

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